Clients / Brands Managed By Mayur Rupavate – Founder
Role: Digital Marketing Manager – Klenviron (Full-time, Jan 2024 – Apr 2025)
Led the end-to-end production of Klenviron’s first AI avatar explainer video to simplify complex air purification technology for urban planners, developers, and policymakers. Klenviron is part of the OPTOL Technologies group.
- Led the scripting, storyboarding, and production strategy for the AI avatar video.
- Managed and guided designers and video editors to ensure consistent visual and brand tone.
- Directed on-site shooting for avatar base footage and oversaw all post-production steps.
- Provided voiceovers and edited audio using professional tools to match multilingual needs.
- Handled YouTube SEO and publishing, optimizing video metadata and tags for discoverability.
Skills:
AI Video Production · Creative Direction · Voiceover & Audio Editing · YouTube SEO · Team Leadership
Read Less
Company: OPTOL Technologies Pvt Ltd | Brand: OPTOCOOL
Role: Digital Marketing Manager (Full-time, Jan 2024 – Apr 2025)
Amazon’s Choice Status
E-commerce
Successfully managed digital marketing and e-commerce for OPTOCOOL’s Passive Cooling Cap, securing “Amazon’s Choice” for “summer caps for men.”
Read More
Product Optimization:
- Refined product listings, title, keyword selection, persuasive bullet points, and tailored A+ Content to boost visibility.
- Achieved unique placement under Amazon’s “Sun Protection” filter, significantly enhancing organic visibility over competitors like Adidas.
Advertising Excellence:
- Executed comprehensive advertising strategies including Sponsored Product, Sponsored Display, and Sponsored Products Auto Ads.
- Meticulously adjusted bids and targeting, achieving ₹50K sales in 1st month, overall ROAS ~4×, and exceptional retargeting ROAS ~30×.
Logistics Management:
- Implemented seamless logistics integration via Easyship and Shiprocket, ensuring prompt order fulfillment, precise real-time tracking, and smooth daily operations without reliance on FBA.
Creative & Content Leadership:
- Directed creative strategy, conceptualizing functional fashion and lifestyle visuals aligned with consumer expectations.
- Clearly showcased OPTOCOOL’s passive cooling benefits (up to 6°C cooler), resulting in enhanced product appeal and increased conversion rates.
Dynamic Pricing Strategy:
- Managed dynamic pricing and timely promotional offers, dropping prices strategically from ₹1,999 to ₹1,399 during peak summer demand, driving increased purchase velocity and elevating overall monthly sales.
Collectively, these focused efforts positioned OPTOCOOL prominently in its category, driving significant brand credibility, customer engagement, and sales performance on Amazon.
Tags:
#AmazonChoice #DigitalMarketing #Ecommerce #PassiveCooling #PerformanceAds #ROAS #CreativeStrategy #LogisticsManagement #AmazonSEO #BrandGrowth
Skills:
E-commerce SEO · Amazon Ads
Read Less
Featured on Amazon Homepage
E-commerce
Achieved a rare milestone for an emerging D2C brand: OPTOCOOL Passive Cooling Cap featured on the Amazon.in homepage under “Featured in Apparel”.
Read More
This prime placement resulted from precise marketing execution and full-stack e-commerce management.
Key Highlights:
Sponsored Brand Visibility on Homepage:
- Secured premium placement through strategic Sponsored Brand campaigns.
- The cap appeared on Amazon’s home screen banner carousel, drastically improving brand visibility.
Data-Driven Ad Strategy:
- Launched and optimized Sponsored Brand campaigns targeting summer apparel and sun protection keywords.
- Combined with Sponsored Product and Auto Ads to build consistent traffic and retargeting loops.
Creative Execution for Homepage Standards:
- Led the creative direction, ensuring visuals, title, and positioning met Amazon homepage standards.
- Visuals showcased OPTOCOOL as a functional fashion essential with strong summer utility.
Operational Excellence Behind the Scenes:
- Used Easyship and Shiprocket to ensure smooth fulfillment without FBA.
- Coordinated inventory, pricing (₹1,399 vs MRP ₹1,999), and achieved Prime tag.
Why It Matters:
This spotlight elevated trust, boosted CTR, and validated our strategy.
Tags:
#AmazonFeatured #EcommerceMarketing #BrandVisibility #AmazonAds #CreativeStrategy #D2CIndia #PerformanceMarketing #StartupWins #PassiveCooling #OPTOCOOL
Skills:
Amazon Ads · Creative Strategy
Read Less
Shopify Website Development
Established a complete D2C storefront for OPTOCOOL with full Shopify deployment and performance-centric SEO.
- Built the Shopify website from scratch using custom themes and mobile-optimized layouts.
- Implemented on-page SEO and international SEO structure for global discoverability.
- Integrated analytics, payment gateway, conversion tracking, and content workflows aligned with D2C brand storytelling.
Skills:
Shopify · SEO · D2C Branding · Analytics · Website Management
Read Less
Creative Social Media Management
Role: Founder & Lead Consultant DigiSuggest (Dec 2021 – Dec 2023)
Managed social media, content calendars, blog strategy, and engagement through creative storytelling.
Read More
- Oversaw end-to-end social media content planning and execution aligned with the brand voice.
- Designed monthly content calendars to maintain a consistent visual and messaging rhythm.
- Developed and implemented a blogging and engagement strategy to enhance organic reach and SEO.
- Led creative storytelling initiatives for seasonal and value-based campaigns.
- Mentored junior creatives and ensured high-quality deliverables to meet client expectations.
Skills:
Social Media Management · Content Strategy · Client Communication
Read Less
Company: Mhase Media (Digital Marketing Agency)
Role: Sr. Digital Marketing Executive (July 2021 – Nov 2021)
Managed client portfolios and delivered strategies aligned with their digital goals.
Oversaw and executed content strategy, SEO, and high-performing Facebook/Meta ad campaigns.
Led a team of developers, writers, and interns for on-time delivery and quality.
Brands/Clients Managed:
- Papercut Factory (Qatar): Creative social content for sustainable packaging, growing Instagram to 10k+ followers.
- The Dapp List: SEO blogs and strategic social content for a Web3 app store (22k followers on X).
- IAA Global: Social media and newsletters for a global marketing association featuring insights from leaders at Google, Meta, WFA, etc.
Skills:
Social Media Strategy · Content Creation · SEO · Facebook Ads · Team Management
Read Less
Marketing & Communication Strategy – IAA Global
Role: Sr. Digital Marketing Executive – Mhase Media (July 2021 – Nov 2021)
Contributed to the global content initiatives of the International Advertising Association (IAA), a leadership-driven platform shaping ethical marketing worldwide.
- Planned and executed global social media strategy for thought leadership positioning.
- Curated newsletter campaigns featuring insights from leaders at Google, Meta, WFA, and more.
- Developed content for international campaigns on marketing ethics, innovation, and DEI.
Skills:
Global Content Strategy · Newsletter Marketing · Thought Leadership · Industry Engagement
Read Less
Role: Sr. Digital Marketing Executive – Mhase Media (July 2021 – Nov 2021)
Built content systems and led community engagement for The Dapp List — a decentralized app discovery platform focused on onboarding the next million users into Web3.
- Led teams on blog writing on dApp trends, crypto education, and Web3 onboarding.
- Planned and executed Twitter/X campaigns for app launches and partner promotions.
- Aligned brand tone to the Web3-native audience and built trust with crypto communities.
Skills:
Web3 Content Strategy · SEO · Twitter Growth · Community Engagement
Read Less
Role: Sr. Digital Marketing Executive (July 2021 – Nov 2021)
Executed social media campaigns for a Qatar-based sustainable packaging company with a strong design aesthetic and eco-conscious message.
- Created engaging content highlighting sustainable packaging innovations.
- Managed Instagram content calendar, boosting organic reach to 10k+ followers.
- Collaborated with designers to align visuals with eco-conscious brand tone.
Skills:
Social Media Strategy · Content Creation · Visual Storytelling · Organic Growth
Read Less